Kariba Publicity Association the only Publicity to individually Exhibits at Zimbabwe International Trade Fair
By MuHwisiry Chaiyeiye Patsaka correspondance
The Kariba Publicity Association has set pace by being the only Pablicity Association to take marketing of its town amenities and activities at the 2018 Zimbabwe International Trade Fair. Information fliers, curios, banners, batik, kapenta and fish formed material that was displayed at the stand. The Municipality of Kariba managed to pay for the exhibition stand with stakeholders like Lake Harvest, Chas Hotel School, Total AMC Garage, Patsaka Trust, Lunar Accommodation, Four Sisters Adventure, Mopani Cruises, Mystic Tours and Tamarind lodges chipping in with support towards transportation, food and accommodation of the team.
Visitors to the stand have shown a lot of interest in kapenta fishing product, holiday leisure activities, fish farming, artefacts, sports tourism among others. The stand has witnessed on average more than eighty visitors/buyers each day which kept the team busy.
Several meetings were held alongside the exhibitions with CAAZ expressing their willingness and plan to renovate the Kariba airport and bring other players in the aviation sector. The two organisations (KPA and CAAZ) agreed on efforts to extensively market Kariba as one of the ultimate tourist destination in Zimbabwe. CAAZ has promised to do a destination video for Kariba airport but featuring what visitors will experience in the ultimate destination. Currently they have already done such for Vic Falls where amenities like the airport itself, shuttles, accommodation and activities have featured.
Another meeting with ZTA has also been done on the sidelines where collaborative work has been encouraged with KPA expressing its gratification on the support especially capacitation by a grant that KPA got recently. The Chief Operations Officer of ZTA Mr Givemore Chidzidzi took time to visit the KPA stand. Excitingly, Mr Adam Siyachamwaika who is the Strategy and Business Management Manager of Air Zimbabwe has also expressed the need for the revitalization of flights to Kariba, the need to close on at the loopholes that led to the withdrawal of services in the last endeavour.
KPA team also received the Kariba town Mayor Councillor Mrs Tracey Ndoro – Kakwere who got time to be at the stand and chitchat with visitors as well encouraging the team to keep high spirits. Other councillors who graced the exhibitions were Councillor Mr Fedson Aaron, Councillor Farai Mageva and Councillor Mr Shame Zvigadza. The Acting Town Clerk Mr Richard Kamhoti also took time to be at the Publicity stand expressing happiness on the support by stakeholders and members of KPA.
Kariba Publicity Association has managed to set pace amongst other Publicity Association by being the only Publicity with its own stand with Masvingo and Zvishavane Publicity Associations trailing being housed under their City stands.
The current marketing by KPA is likely to bring exciting results as members are going to be receiving contacts of those who have expressed interest in investing or visiting Kariba. The Programmes Coordinator Mr Gabriel Mazivofa has applauded Kariba and encourages companies, individuals and stakeholders to be members so as to put Kariba on the national and international maps as Zimbabwe is open for business. This year’s ZITF theme is; “Sustainable industrial development: Inclusive. Competitive. Collaborative.” ZITF was officially opened by the President of Zimbabwe His Excellency Cde ED Mnangagwa yesterday officially closes today.